LeftField Media LLC, Formed in Partnership with Greg Topalian, Britton Jones, Mac Brighton and Sharon Enright to Focus on Building Cultural Communities
Greg Topalian (former Senior Vice President at Reed Exhibitions and founder of New York Comic Con) announced today the formation of a new company in partnership with Britton Jones (President and CEO), Mac Brighton (Chairman and COO) and Sharon Enright (Vice President) of Business Journals Inc (BJI).
Topalian will serve as president of the new company, LeftField Media LLC, which will focus on developing face-to-face events in a range of communities rooted in contemporary culture and shared passion. Since he led the launch of New York Comic Con in 2006, the Show has grown exponentially and has significantly changed and defined the pop culture scene in New York City. New York Comic Con spawned other events and acquisitions, ultimately leading to the creation of ReedPop, the fastest evolving division in the North American events portfolio at Reed Exhibitions. Topalian also oversaw the creation of the One2One hosted buyer summits business and the acquisition and integration of the fashion portfolio including Agenda and Capsule. Greg is widely recognized as an industry authority on pop culture and enthusiast-based consumer shows.
As principal owners of BJI, Brighton and Jones oversee a fourth generation family-owned, fully integrated media company primarily serving the fashion retail market. BJI’s industry leading trade shows include AccessoriesTheShow, EDIT, FAME, Moda, MRket and STITCH. BJI entered the event space with the acquisition of one small trade show in 1997. Today, with the explosive growth of the Fashion Group, BJI produces 27 events per year. The BJI Fashion Group is one of the largest annual users of the Javits Center in NYC and is the anchor of the semi-annual Fashion Week at the Sands Expo in Las Vegas, NV. The company also has extensive digital and print properties, 10 web sites and the industry’s largest and most sophisticated database of fashion retailers.
While LeftField Media is a new company, its founders have over 100 years of combined experience in media and event production. With a keen sense of the ever evolving needs of the industry as well as the new opportunities created by change, LeftField Media will take a clean slate approach to the business. Innovation and launching new events has been the cornerstone of the notable success of the BJI Fashion Group as it has been throughout Greg Topalian’s storied career.
“Ever since founding New York Comic Con, I have wanted to build events that provide unique and culturally rich access and connection between companies and their buyers and consumers. LeftField will be all about creating inspiring, friendly and fun experiences,” notes Greg Topalian, President of LeftField Media. “This mission has become increasingly important in a social media world where building brand identity goes hand in hand with forming a direct relationship with customers. The focus of our new business will be on building ‘culture’ and celebrating communities regardless of B2B or B2C. I am incredibly excited to join forces with Britton, Mac, and Sharon to form a unique company that will service our joint vision for the future.”
“As Vice President of the BJI Trade Show Division, Sharon Enright has been a driving force in the Company’s success. Greg Topalian and Sharon Enright are proven winners and Mac and I are thrilled to be launching LeftField Media with them. They are truly passionate about innovation and finding new ways to create better experiences and more value from our productions. This makes them the perfect team for our customer-centric and entrepreneurial environment where customer service and the quality of the end-user experience will be valued above everything else,” said Britton Jones, CEO of LeftField Media.
Topalian’s expertise at acquiring and launching companies will be enhanced through his new role at LeftField Media. The company will seek partnerships with entrepreneurs, associations and business leaders and, Topalian notes, LeftField Media will always be nimble and quick. He states: “Our goal is to play as aggressively as any large company, but we will have the flexibility to offer unique deal structures, while also allowing for the distinct identity of a brand to remain strong. ”
LeftField Media will be headquartered in renovated loft space in historic South Norwalk, CT. Topalian and the other founders of LeftField Media are devoted baseball fans; hence, the name of the company, LeftField Media. The playful name also suggests originality and difference which underscores the importance of these key ingredients to the success of the Company.